Fidget-Trading TikTok Sensation Mrs. Bench Selects World Tech Toys as Master Toy Partner to Bring Viral Brand to Life With New ‘Mojis’ Squish Toy Line

Leading toy manufacturer introduces official fidget-trading playmat and licensed toy collection inspired by Mrs. Bench’s signature style and community

VALENCIA, Calif., Nov. 04, 2026 (GLOBE NEWSWIRE) -- World Tech Toys, a leading toy company known for trend-forward products, has partnered with viral TikTok creator Mrs. Bench as her master toy partner for its MOJIS brand. The deal was brokered by Blitz Licensing on behalf of World Tech Toys. The collaboration will introduce a collection of Mrs. Bench-inspired toys that capture the excitement of fidget collecting, trading and playing, bringing her popular social media content into the hands of fidget traders everywhere.

Faith Bench, better known as Mrs. Bench, is an award-winning middle school math teacher, mom and wife who created the fidget-trading sensation. With a Master’s degree in education, she brings an understanding of children’s development and utilized this expertise in building a playful, educational online community. She first introduced fidget toys into her classroom to help students focus and self-regulate, eventually inspiring a vibrant community centered on collecting, trading and sharing squishy toys. Now, she is bringing that passion to a new product line designed to help fans connect, trade and play beyond the screen.

The global fidget toy market reached $9.01 Billion last year, and is expected to achieve $17.65B by 2034. Very similar to the long-storied concept of trading cards, fidget trading is when both traders arrange their squishies on a shared mat and take turns determining whether they want to trade these toys with one another. Kids will often tap a plus sign to ask for more items, a check mark to accept the trade, or an X to decline. Beyond the fun of collecting, trading encourages kids to practice negotiation, decision-making, communication and other foundational business skills as they exchange toys they already own for new additions to their collections. The opportunity to refresh their collections through trading, rather than continually purchasing new toys, is an added benefit for parents. The TikTok hashtag #tradingfidgets has amassed 72.2 million views, with celebrities like Ariana Grande partaking in the craze.

“The excitement of all of this is beyond my wildest dreams,” said Mrs. Bench. “Fidget trading has always been more than just the toys, which is why I’m thrilled to help fidget traders of all ages move away from hand-drawn cardboard with the opportunity to get their very own official real-life trading playmat as well as a beautifully created line of satisfying squishy toys.”

As her toy partner, World Tech Toys will develop, manufacture and distribute an assortment of Mrs. Bench-inspired MOJIS products that capture the playful spirit, colorful aesthetic and collectibility that fans have come to know and love.

The Mrs. Bench x MOJIS collection features a wide range of products, including:

• Mrs. Bench Official Licensed Squishy & Fidget Trading Mat with Special Squishy (MSRP: $29.99; Ages 3+)
  • Get your hands on the official trading mat so you can trade your own squishies like Mrs. Bench. Pick your choice of either a pink or blue mat.
• Mrs. Bench x MOJIS Series 1 (MSRP: $6.99-14.99, Ages 3+)
  • Collect and trade different colors, designs and even rare squishies.
• Mrs. Bench Slime Making Kit (MSRP: $29.99, Ages 3+)
  • While slime is already a part of the Mrs. Bench world, make your own like Mrs. Bench. With different colors, beads, textures and more, you can experiment with your own Mrs. Bench slime.
• Mrs. Bench x MOJIS Trading Clicker Keychain (MSRP: $9.99, Ages 3+)
  • Carry around a trading keychain to make on-the-go trading with peers easy by clicking whether you want to decline, accept or add more to the trade! With two fun colors, the keychain also has one of 4 Mojis to collect from common, to rare, ultra rare or a mystery chase Moji.
• Mrs. Bench x MOJIS Trade Clicker 2Pack (MSRP: $49.99; Ages 3+)
  • Featuring one pink and one blue oversized clicker, this set is perfect for collecting, sharing with friends and adding an extra layer of sensory fun to trading. These clickers are a must-have for fans looking to click, collect and trade.

“This partnership comes at a time when fidget trading and collectible toys continue to resonate with kids, families and social-first toy communities,” said Vic Kouyoumjian, President of World Tech Toys. “With World Tech Toys’ expertise in developing and bringing innovative toys to the market, our partnership with Mrs. Bench will give her growing fan base a tangible way to participate in the world she helped build online.”

Mrs. Bench’s Official Real Life Trading Mat is now available for purchase on TikTok Shop, Amazon, Walmart, HobbyTron, QVC and MINISO, as well as Mrs. Bench’s own Sarasota, FL, retail store ‘Fidget Toys Plus’. In early 2027, products will be available at Five Below, TJ-MAXX, Burlington, and Seven Eleven stores nationwide. To see the entire collection, visit MojisToys.com/MrsBench.

About World Tech Toys
World Tech Toys is a leading California-based toy company specializing in full scale, technology-driven and trend-forward products that are designed to inspire play, creativity and discovery. Under World Tech Toys is a diverse portfolio spanning toys like RC Toys, Squishys, Dumplings, Table Top Games, Collectible Figures, Playsets and motion-sensing toys from licenses such as Disney, Marvel, Star Wars, Fugglers, DC Comics, Universal, Hasbro, Mattel, and automotive brands like Bugatti, Ford, Lamborghini, and other entertainment and pop culture brands. World Tech Toys develops products that bring together engaging concepts, quality design and accessible play experiences for consumers of all ages. For more information, visit WorldTechToys.com.

About Mrs. Bench
Mrs. Bench is a viral content creator and social media personality who has become a leading figure in the fidget-trading community. Known for her energetic personality, colorful content and passion for squishy and collectible toys, she has built a dedicated community of over 10 Million fans. Her content celebrates the fun of collecting, trading and sharing toys with others, making her a natural fit for a new generation of toy enthusiasts who can also build on their problem-solving skills. For more information, visit fidgettoysplus.com.

Media Contact:
Nicole Curro, nicole@carvecomms.com
Sam Pylarinos, sam@carvecomms.com